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24.05.2019 12:54
Evolving business models drive change

   ‘Launch, clone, acquire’ is the triad of strategies Eric Everard, CEO and founder of Easyfairs (Belgium) deploys to grow his business. He revealed his expertise on how to plan for the future during the UFI European Conference May 15 to 17, 2019 in Birmingham. Around 300 participants from more than 30 countries attended UFI’s events held at The NEC.

   Further topics of the conference focused on the “The Organisers’ Future: Challenging Business Models” highlighted the ways US organisers are looking to enter foreign markets. Gabrielle Weiss, Publisher and Editor, Trade Show Executive (USA) moderated a panel with US organisers looking to grow their business outside of their home market. Mary Larkin, Executive Vice President, Diversified Communications; Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; and Dianna Steinbach, Vice President, International Services for ISSA discussed the opportunities and challenges they encounter. Eugen Alles, Managing Director, Messe Frankfurt RUS OOO (Russia) and Vasily Grudev, Chairman of Belt and Road Initiative Russian Committee (Russia) talked about opportunities in Russia – China - One Belt One Road (OBOR) – highlighting opportunities for organisers to benefit from government initiatives like this programme. “Sessions and conversations among our industry’s leaders from Europe and around this week have clearly shown that organisers are evolving and expanding both their strategies as well as their geographical presences, entering into new markets and business areas. As the global association of the exhibition industry, UFI is always working on sharing trends and developments. Holding our European Conference in the UK in Birmingham this year also allowed the UFI community to get ‘up to speed’ on political developments around Brexit and the upcoming European elections”, says UFI Managing Director/CEO Kai Hattendorf. The UFI European Conference 2020 will take place in Goteborg, Sweden, from May 13 to 15 2020, and will be hosted by Svenska Mässan. (kf)‘Launch, clone, acquire’ is the triad of strategies Eric Everard, CEO and founder of Easyfairs (Belgium) deploys to grow his business. He revealed his expertise on how to plan for the future during the UFI European Conference May 15 to 17, 2019 in Birmingham. Around 300 participants from more than 30 countries attended UFI’s events held at The NEC. Further topics of the conference focused on the “The Organisers’ Future: Challenging Business Models” highlighted the ways US organisers are looking to enter foreign markets. Gabrielle Weiss, Publisher and Editor, Trade Show Executive (USA) moderated a panel with US organisers looking to grow their business outside of their home market. Mary Larkin, Executive Vice President, Diversified Communications; Cassandra Farrington, Co-Founder and CEO, Marijuana Business Daily; and Dianna Steinbach, Vice President, International Services for ISSA discussed the opportunities and challenges they encounter. Eugen Alles, Managing Director, Messe Frankfurt RUS OOO (Russia) and Vasily Grudev, Chairman of Belt and Road Initiative Russian Committee (Russia) talked about opportunities in Russia – China - One Belt One Road (OBOR) – highlighting opportunities for organisers to benefit from government initiatives like this programme.

   “Sessions and conversations among our industry’s leaders from Europe and around this week have clearly shown that organisers are evolving and expanding both their strategies as well as their geographical presences, entering into new markets and business areas. As the global association of the exhibition industry, UFI is always working on sharing trends and developments. Holding our European Conference in the UK in Birmingham this year also allowed the UFI community to get ‘up to speed’ on political developments around Brexit and the upcoming European elections”, says UFI Managing Director/CEO Kai Hattendorf.

   The UFI European Conference 2020 will take place in Goteborg, Sweden, from May 13 to 15 2020, and will be hosted by Svenska Mässan. 





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