28.06.2017 17:20
GED17 celebration in Russia – detailed review

7 June 2017 the world exhibition industry celebrated the Global Exhibitions Day.


The Russian Union of Exhibitions and Fairs, a GED partner, certainly joined the celebration. The Union sent greetings to 55 exhibition associations all over the world. In its turn, RUEF received congratulations from the Chamber of Commerce and Industry of the Russian Federation, the International Association of Exhibitions and Events IAEE (USA), the Association of the German Exhibition Industry AUMA, the Association of Independent Event Organizers SISO (USA), the Union of Exhibition Organizers of Belarus.


One of the key events that day celebrating GED17 in Russia was a video conference held by the Russian Union of Exhibitions and Fairs (RUEF). Among the participants of the conference there were the heads of the exhibition companies – RUEF members, leaders of the Russian Union of Industrialists and Entrepreneurs, the Global Association of the Exhibition Industry – UFI, representatives of Russian media.


The participants of the conference were greeted by Sergey Alexeev, RUEF President, vice-president of ExpoForum International, Ltd (St. Petersburg), Alexander Murichev, executive vice-president of the Russian Union of Industrialists and Entrepreneurs, Kai Hattendorf, UFI managing director, Sergey Bednov, RUEF vice-president, CEO of Expocentre JSC, (Moscow), Valeriy Barulin, RUEF vice-president, CEO of Nizhegorodskaya Yarmarka, JSC (Nizhniy Novgorod).


 The participants of the video conference noted that the Global Exhibitions Day has really become a global and effective tool for promoting exhibition industry. The initiative of celebrating GED is topical today showing the role of exhibitions in developing business and economies.


The majority of RUEF members held a flashmob that day releasing balloons with GED17 logo. Among the participants were ExpoForum-International, RESTEC Exhibition Company, Nizhny Novgorod Fair, Bashkir Exhibition Company, R&C, ITE Expo, Kazanskaya Fair, Belexpocentre, Yugorskiye Kontrakty, Kuzbass fair, Moldexpo, Privet-Media and others. This impressive event of the Russian exhibition community got a significant feedback in social media.


Another GED17 event in Russia is RUEF ExpoMotoRace, which will last from June till August and will go through Moscow, St. Petersburg, Kaliningrad, Pskov, Nizhny Novgorod, Kazan, Rostov, Minsk.


Besides, RUEF announced a photo and video contest devoted to GED17, the winner will be awarded at RUEF General meeting in December 2017.


GED17 campaign in social media was extensive. RUEF executive board adapted and translated GED17 material prepared by UFI so that they could be used for GED promotion campaign in Russia. RUEF members and the executive office made plenty of posts prior to and on June 7 in Facebook, Twitter, VKontakte, Instagram (among the most active RUEF members were ITE Expo, Crocus International, ExpoForum International, Ural Exhibition Center, Moldexpo and others).


Some RUEF members (ExpoForum International, ITE Expo, Kazanskaya Yarmarka, VDNH, RESTEC Exhibition company, Expo-Volga, Bashkir Exhibition Company) made GED17 videos, downloaded them on the companies’ websites and shared on social media.


RUEF members posted information about GED17 in the industry publications (both printed and electronic), and distributed them among participants and visitors of exhibitions. Among them: Expocentre, ITE Expo, ExpoForum-International, Kuzbass Fair, Bashkir Exhibition Company,  Yugorskiye Kontrakty, GreenExpo, Moldexpo, Uzoroch’e, Bizon Exhibition Companies Group, Negus Expo International and others.


Among the specific GED17 events organized by RUEF members were the following:

* Expocentre (Moscow) held a photo contest “My exhibition day” among the participants of its exhibitions. The winner was chosen by voting in social media and was awarded a professional camera during the special ceremony at one of the exhibitions of Expocentre.

"Komsomolskaya Pravda" published an interview with the general director of JSC "Expocenter" Sergey Bednov speaking about the professional holiday of the exhibition industry and the value of exhibitions.


* Moldexpo (Moldova) organized a festival "Moldexpo is the Territory of Opportunities" on June 7. About 350 people took part in the event, among them: key partners of the company, representatives of the ministries of the Republic of Moldova, trade associations, mass media, exhibitors, the exhibition industry professionals. The official part of the festival included discussions on the important issues the exhibition industry and experience exchange.


* Bashkir Exhibition Company held a series of activities, among them – an event for children, where exhibition industry professionals told the children about exhibitions and the Global Exhibitions Day. The company also organized a GED photo contest among the employees.  The winning photo will take part in RUEF photo and video contest.


The Russian Union of Exhibitions and Fairs will continue to be an active GED partner in future and take advantage of the initiative to promote the exhibition industry.



RUEF Executive Board


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